How does our Digitalization Index work?



We often talk about our Digitalization Index and the vital role it has to play in helping you determine your digital priorities. But how does it work? And what value does it add if you are already using a lot of technology?

Essentially, our Digitalization Index uses a unique algorithm to compare your organization’s online presence with over 200 different parameters, and it also has the ability to give you a competitor benchmark. This gives an objective outside-in veiw of where you are right now along your ‘digital continuum’.

The index also gives you a fresh perspective on specific areas of your business such as marketing, automation, customer support, social media and user experience, and from that start point, how you could improve them.

For example, the Index evaluates your presence on all the major social media platforms – Facebook, Twitter, LinkedIn, Instagram, Google+ and the like – analyzing all recommendations and reviews.

It also looks at your communication, how web forms, chat functions, call-back services and the usability of your website – it’s interface, sales funnels and so on – combine to create and maintain an overall digital picture of your business.

From this new understanding we can begin to work with you to identify what you actually should be doing, rather than what you think you should be doing. What seems obvious may not always be right.

So, even if you are already using a lot of technology within your business, our Digitalization Index gives you fresh, invaluable insights. In other words, it’s the difference between being efficient — doing things right — and effective — doing the right things.

Your Digitalization Index report makes it easy to discover where digital transformation in your organization is most desirable. In other words, it reveals your digital potential. It’s something that many businesses still aren’t thinking enough about. In a report by research group Forrester, only 11% of companies surveyed felt that their digital strategy was excellent.

And once you know your digital potential, we have a digitalization toolbox you can use to really begin to reshape your business to reflect your company’s ambitions, changes in your marketplace and competitors’ actions.

And as you apply digital thinking across your business as way of acquiring, serving and keeping customers, gradually you’ll find you have become a digital business – unless you’re a brand new business, starting with a blank canvas, it’s not an all-or-nothing choice, but a journey.

Yet despite a growing need for digitalization, many organizations still haven’t fully grasped how it can really transform their business, incrementally but significantly.

If you would like to explore how you could use our Digitalization Index and transformation toolbox to reshape your business, you’re welcome to contact our team!