Frequently asked questions
What does the index measure?
The index measures over 200 parameters in five main areas; Digital Marketing, Sales & Marketing Automation, Online Sales, User Experience and Communication. It gives you an outside-in-perspective from a customer point-of-view.
What does the Digitalization Report include?
The index report includes information about the index and the five main areas, as well as comparing graphs for every subindex. Here you can chose which competitors you want to compare yourself with and see what you need to do to become more digital. The report also includes concrete recommendations for every subindex.
How should I use my index number, how should it be interpreted?
The most important thing about the Digitalization Index is to know exactly in which areas you are competitive and that you can compare your result to your chosen competitors. The report contains information about your company’s strengths and weaknesses, in comparison to the competing companies you have chosen. A high number is generally better than a low number, but it’s the competitive comparison that is the most important.
Do I have to buy the index report to use the transformation tools?
Absolutely not. Even though the index is the foundation for analysing your needs for digitalization, you can easily use our transformation services in the area you need. We can customize them to fit your needs.