Our Customer Insights Testing includes:
Goal, Target Group & KPI selection
After agreeing the purpose of the test and selecting a target group, we can then establish a set of KPIs that will enable you to monitor progress towards your goals.
We will create a test plan that brings together your overall strategy, with different channels and user experience.
Using a range of analytical tools, we can do tests using our domains or one of yours.
Through advertising on social media or with Google, we can drive traffic from specific target groups to your website, continually optimizing the ads during each campaign so as to achieve maximum ROI.
Heatmaps reveal hidden insights into how visitors to your website use it. By understanding how they scroll and where they click we can then continually refine the user experience, something that is so crucial for the success of any digitally-focused organization.
By testing different versions of an ad or web page, we can find out which performs better. This enables us to continually refine copy, content and design so your digital marketing is always as effective as possible.
To ensure you receive the best possible service, we will assign a personal account manager to you. They are your first point of contact and will be able to answer any of your questions.
We will provide you with regular detailed reports on all our Customer Insights Testing activity so you can review progress towards your digital goals.
We are available for questions and presentations up to one month after the project is completed. We are happy to discuss our method, reporting, or whatever else you need. We can also discuss future projects.
Our Customer insights Testing services
We offer three different Customer Insights Testing packages. These are based on traffic volumes and the number of tests. Contact us for more information.
|Test scope||1 week and 1000 participants||2 weeks and 2000 participants||Completely customized package|
|Goal, Target Group & KPI selection|
With 40 million searches made on Google in Sweden every day, using Google AdWords is a highly effective way to quickly drive traffic to your site by marketing your business directly to those who are actively searching for a product or service like yours.
We can help you get started with digital marketing through AdWords and optimize them for the best possible results.
Whether you want to raise your brand’s profile or sell more products, our social media advertising service will help you select the right social channels so you can reach new target markets most effectively.
Social media is where your customers are every day, and it opens up a whole new way of targeted advertising.
Effective conversion rate optimization will help you reach your online goals faster by turning visitors into leads and then sales.
By analyzing your data and using proven techniques we can make sure your website, ads and all other online material are optimized for maximum conversion.