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Latest blog posts surrounding digitalization and similar topics

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Location is the name of the game

Location is the name of the game

4 December

Location, location, location has long been the mantra of the real estate industry. Now it’s fast becoming the catchphrase of marketers looking to target elusive ‘on the move’ customers. In fact, what’s known as ‘digital out-of-home’ advertising, or DOOH, is …

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Digital school_What is web hosting

Digital school: What is web hosting?

29 November

What is web hosting? A web hosting service is a type of internet hosting service that allows you to create your own website and launch it to the web. To do this, web host companies provide space on a server …

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Artificial intelligence_Smart thinking for business

Artificial intelligence – Smart thinking for business

27 November

Mention Artificial Intelligence (AI) and it’s tempting to think sci-fi. But forget robotic dogs and automated butlers (at least for now), because AI is already having a significant impact in less obviously ‘theatrical’ ways. Artificial intelligence is based on computer …

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what is dedicated hosting

Digital school: What is Dedicated Hosting?

22 November

What does a web host do? A web host stores websites, then provides a fast internet connection for other computers to connect to them. Hosting is the general term for when a third party supplier stores your data or applications …

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7 steps to a better customer experience

Customer experience – the latest business challenge

20 November

The new term Customer experience (CX) is the new battleground for business. According to market research firm Forrester, 72% of businesses are making it their top priority. Customer experience is all about how you as an organization are consciously and …

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What about E-mail marketing

Digital school: What about E-mail marketing?

15 November

Hasn’t social media taken over from email marketing? No, far from it. Social media was meant to kill off email marketing, but that’s not happened. In fact, email is almost 40 times more effective than Facebook and Twitter put together …

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What is ERP-system

Digital School: What is an ERP-system?

8 November

ERP-systems, or Enterprise Resource Planning which is the whole name, is a business managing software that a business can use to collect, store, manage and interpret data across different parts of the business. What does it include? It usually includes: …

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Digital School: Maximize your marketing with GDPR

1 November

In May next year, the European Data Protection Regulation will come into force. It’s called The General Data Protection Regulation (GDPR) and this might feel like a major change that involves a lot of extra work, but if you play …

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Going digital from Day One

Going digital from Day One

31 October

If you’re looking to start up a business this year, even if it’s in a traditional sector, you need to see it as a digital business, or you’ll be missing a trick that could potentially put you at significant disadvantage. …

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what is marketing automation

What is Marketing Automation?

25 October

What is marketing automation? Marketing automation is using software to automatically perform marketing tasks that would otherwise have to be carried out manually. This allows even a small marketing team to ‘punch above its weight’ by being able to do …

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Why you should use Marketing Automation

Why you should use Marketing Automation

23 October

Marketing automation takes the ‘people factor’ out of workflows so you can do more, in less time. It covers everything, from email marketing, landing pages, forms, campaign management and engagement marketing, through to predictive scoring, customer lifecycle management, CRM integration, …

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Storage Hosting

Digital school: What is Storage Hosting?

18 October

Storage hosting is a service that lets the user store, or host, all kinds of files on a server that is reachable from any computer or network connected device. The storage is usually password protected, but can be used and …

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Personalization

Personalization – putting the customer at the center of things

16 October

Until recently, the high cost of marketing to small target groups meant that every market was a ‘mass market’. Personalization, when it happened, was used to sell high-ticket items, or meant dropping someone’s name into a direct mail shot. However, …

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what is a domain

What is a domain?

11 October

What is a domain name? It’s the unique address of a website, so it can only be associated with one website at a time. However, you can change the website that it points to as and when you want. Can …

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Experiment with cloud services

Experiment with the cloud

9 October

There are many reasons to migrate your IT to the cloud. Lower costs, improved productivity and better collaboration are just a few of the benefits. However, given that the business environment is changing faster than ever, moving to the cloud …

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interview patrik lindkvist

Create marketing that has effect!

5 October

Patrik Lindkvist is the advertising CEO and new author, who is about to release his book Magic Communication: About Uncomfortable Ideas and the Art of Creating Effect. We met Patrik for a conversation about the media noise, ROI hunting, how …

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CRM

What is CRM (Customer Relationship Management)?

4 October

What does CRM software do? CRM (Customer Relationship Management) software makes it fast, easy and convenient to collect, organize and use customer information. With a CRM system in place it becomes possible to record, access and analyze every single interaction …

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Everyone should be a digital entrepreneur

Everyone should be a digital entrepreneur

2 October

If you have already launched one successful business, setting up the next can be much easier. But before you simply ‘rinse and repeat’ what you did in the past, it makes sense to re-evaluate how you could use technology to …

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Digitaliseringsindex

How does our Digitalization Index work?

26 September

We often talk about our Digitalization Index and the vital role it has to play in helping you determine your digital priorities. But how does it work? And what value does it add if you are already using a lot …

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We are proud sponsors of Stockholm Beach Handball Club

7 September

CloudRepublic are proud sponsors of Stockholm’s first beach handball club! The club was founded in December 2015 and actively works to develop and promote beach handball in Sweden. In June, the club played SC (Swedish Championships) in Helsingborg, where there was a record number of …

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