Location is the name of the game
Location, location, location has long been the mantra of the real estate industry. Now it’s fast becoming the catchphrase of marketers looking to target elusive ‘on the move’ customers. In fact, what’s known as ‘digital out-of-home’ advertising, or DOOH, is …Read more
Digital school: What is web hosting?
What is web hosting? A web hosting service is a type of internet hosting service that allows you to create your own website and launch it to the web. To do this, web host companies provide space on a server …Read more
Artificial intelligence – Smart thinking for business
Mention Artificial Intelligence (AI) and it’s tempting to think sci-fi. But forget robotic dogs and automated butlers (at least for now), because AI is already having a significant impact in less obviously ‘theatrical’ ways. Artificial intelligence is based on computer …Read more
Digital school: What is Dedicated Hosting?
What does a web host do? A web host stores websites, then provides a fast internet connection for other computers to connect to them. Hosting is the general term for when a third party supplier stores your data or applications …Read more
Customer experience – the latest business challenge
The new term Customer experience (CX) is the new battleground for business. According to market research firm Forrester, 72% of businesses are making it their top priority. Customer experience is all about how you as an organization are consciously and …Read more
Digital school: What about E-mail marketing?
Hasn’t social media taken over from email marketing? No, far from it. Social media was meant to kill off email marketing, but that’s not happened. In fact, email is almost 40 times more effective than Facebook and Twitter put together …Read more
Digital School: What is an ERP-system?
ERP-systems, or Enterprise Resource Planning which is the whole name, is a business managing software that a business can use to collect, store, manage and interpret data across different parts of the business. What does it include? It usually includes: …Read more
Digital School: Maximize your marketing with GDPR
In May next year, the European Data Protection Regulation will come into force. It’s called The General Data Protection Regulation (GDPR) and this might feel like a major change that involves a lot of extra work, but if you play …Read more
Going digital from Day One
If you’re looking to start up a business this year, even if it’s in a traditional sector, you need to see it as a digital business, or you’ll be missing a trick that could potentially put you at significant disadvantage. …Read more
What is Marketing Automation?
What is marketing automation? Marketing automation is using software to automatically perform marketing tasks that would otherwise have to be carried out manually. This allows even a small marketing team to ‘punch above its weight’ by being able to do …Read more
Why you should use Marketing Automation
Marketing automation takes the ‘people factor’ out of workflows so you can do more, in less time. It covers everything, from email marketing, landing pages, forms, campaign management and engagement marketing, through to predictive scoring, customer lifecycle management, CRM integration, …Read more
Digital school: What is Storage Hosting?
Storage hosting is a service that lets the user store, or host, all kinds of files on a server that is reachable from any computer or network connected device. The storage is usually password protected, but can be used and …Read more
Personalization – putting the customer at the center of things
Until recently, the high cost of marketing to small target groups meant that every market was a ‘mass market’. Personalization, when it happened, was used to sell high-ticket items, or meant dropping someone’s name into a direct mail shot. However, …Read more
What is a domain?
What is a domain name? It’s the unique address of a website, so it can only be associated with one website at a time. However, you can change the website that it points to as and when you want. Can …Read more
Experiment with the cloud
There are many reasons to migrate your IT to the cloud. Lower costs, improved productivity and better collaboration are just a few of the benefits. However, given that the business environment is changing faster than ever, moving to the cloud …Read more
Create marketing that has effect!
Patrik Lindkvist is the advertising CEO and new author, who is about to release his book Magic Communication: About Uncomfortable Ideas and the Art of Creating Effect. We met Patrik for a conversation about the media noise, ROI hunting, how …Read more
What is CRM (Customer Relationship Management)?
What does CRM software do? CRM (Customer Relationship Management) software makes it fast, easy and convenient to collect, organize and use customer information. With a CRM system in place it becomes possible to record, access and analyze every single interaction …Read more
Everyone should be a digital entrepreneur
If you have already launched one successful business, setting up the next can be much easier. But before you simply ‘rinse and repeat’ what you did in the past, it makes sense to re-evaluate how you could use technology to …Read more
How does our Digitalization Index work?
We often talk about our Digitalization Index and the vital role it has to play in helping you determine your digital priorities. But how does it work? And what value does it add if you are already using a lot …Read more
We are proud sponsors of Stockholm Beach Handball Club
CloudRepublic are proud sponsors of Stockholm’s first beach handball club! The club was founded in December 2015 and actively works to develop and promote beach handball in Sweden. In June, the club played SC (Swedish Championships) in Helsingborg, where there was a record number of …Read more